Purpose

The Marketing Committee brings ideas, concepts and structure to enable FM-ASTD initiatives that promote retention and recruitment of members.  We market the chapter to Fargo-Moorhead's professional community as an organization that brings excellence to workplace learning and performance improvement.

Responsibilities

• Supports Chapter committees by providing assistance with marketing concepts to achieve committee goals
• Continuously refines the appearance of all Chapter marketing materials
• Improves and expands public relations profile in the Fargo-Moorhead community
• Leads activities to communicate and administer the Chapter networking activities
• Performs and oversees projects as requested by Chapter Board of Directors
  

  Volunteer Opportunities and Time Commitment

  • The Marketing Committee includes the following activities:
          Provide marketing input and develop themes to promote Chapter activities 
          Promote Chapter membership and update new member marketing information as required 
  • The time commitment will vary by activity.  We need more volunteers to support us in achieving these goals.  If you have an interest in volunteering, please contact membership@fm-astd.org.

  Measures of Success

  • Production of marketing materials that are informative, enticing and add value to the events and programs of the Chapter
  • The Chapter maintains or increases membership
  • Member feedback is largely positive and enthusiastic